As a brief history, chocolate, which is the processed from cacao bean, or some of also say cocoa bean, have been planted, and consumed for over 4000 years ago. Consumed by many different tribes, kings and queens and even traded for a slave.
Today, people all around the world consuming this delightful taste. Notice its positive effect on blood pressure and glucose metabolism, the pure chocolate are most beneficial for health. Otherwise, it also has less health beneficial while it is processed with other content such as sugar, milk and cream.
Consumption of chocolate, by Industry is triggered by end consumer, vary by the variation of chocolate used on other products such as milk, biscuits, jams, catering, bakery, and another vary products. As industry consumption, issue on consumer behavior may considered as the additional information and maybe important issue beside macro issue as government policy, world price on raw material, and world plantation.
Thus, take the magnifying glass for a moment to know our end consumer and let's take note of what they are thinking, feeling and expecting of one great commodity, Chocolate, Sjokolade, Cioccolato, Theobroma, You Name It...!!
As several research, chocolate has been presumed as pleasantness, motivation and special moment. However, it varies based on the culture background in each country as well. For example, In Indonesia, on Valentine Day, boys give the girl chocolate, which as the boy behavior, they only need the packaged product, they will buy from brand with nice packaging, of course still the price as consideration. As an Industry, considering the company with power brand, good innovation on packaging should be their potential target customer.
On the other hand, the example from Japan and Korea, or maybe from other Asia Countries, on Valentine Day, the girls give the boys the chocolate, which normally, they made by their own, even though still a lot still buy the packaged products. While one month later, the boys will give back chocolate as their gratitude to the girls.
Means, the consumption of chocolate in Japan and Korea are considered higher than in Indonesia, which means, the chocolate industry around the world would be taking this as a notice.
Even, it is only from 2 countries in Asia. What about if we could get knowledge, about the behavior of people around the world, certainly, that would be an amazing info and amazing potential target, don't you think??
Partners, may this little bit elaboration could generate you simple business info, further for your consideration on your business strategy.
Have a Nice Day!!
No comments:
Post a Comment