Thursday, December 27, 2012
Monday, December 24, 2012
Thursday, December 6, 2012
B2B in Social Media, Necessary?
When so called as Social Media,
seems it’s a flat and old-post considerable. However, logically the more it’s being
considered universally, the more perspectives and sides to disclose.
For this first wondering moment
and reviewing some articles about technology and social media used in B2B
content, herewith would like to share a post as general review and input for
ourselves as a company and should you also consider this as an valuable input,
that would be also our own appreciation could indirectly assist you J
As for me, everything comes from
the inside, well prepared analysis, strategy to implement and WHO to implement
and willing to implement are the core of any execution of riding the Social
Media trends. Whether it’s big and small entity, the “involvement” to step on
the platform would be the requirement for the executives.
Being asked to maximize the
social as for various purposes, perspectives aroused from all the executives
involved. Direct and indirect purposes should be shared, connected and aligned,
especially between the leader and the employee. On the time when employee
positioned to report /fulfill their liability without being shared and treated
as the one who accomplish and coercive application instead, unsettled result
and even below the expectation of being efficient and effective.
Therefore, firstly should be
shared is the main purpose of being involved in social media. Generally, it’d
be about building the “connection” with customers. Receiving more feedback,
understanding more and assisting more. However, sadly, the leader might not
acknowledging the purpose and the process, which frequently lead to the implementation
of questionable quality only to satisfy the
directive perfunctorily, this indeed, as may acknowledged, won’t never create
any value, inside and outside company.
Otherwise, understanding the
concept as well as understanding the implementation, may take more involvement,
start by understanding the platform, the background as well as establishing the
connection with first customers, the employee. Willing emotionally, could be
aroused by each employee by noticing the involvement of the leader, the
appreciation, and the community building among the division.
Would be unexpected reverse
results whether the purpose of the technology utilization through social media misinterpreted
as short period of low cost development and high earning, precisely in B2B
content. One pitfall that could be acknowledged is whether the leader unable to
recognize and classify both tangible and intangible result. Further, some
employee as well as target customer not born with talent of writing, sharing
and responding the issue posted, therefore, shall the company could be managed
on expanding the capability of each employee and leader as well as engaging
them to be involved and comprehensively establishing the community, small community
must be even good.
To be continued… 12.12.12
Wednesday, November 14, 2012
Let's Meet Again
Will be attending InterFOOD Indonesia ,
November 21-24, 2012 in Jakarta.
For SAMPLE & MEETING Arrangement,
Please contact : Dodi
Friday, November 2, 2012
Your feedbacks is Our Appreciation
Any comment, testimonial and suggestion about our service,
our post sharing on this blog would be most appreciated.
Welcoming your feedbacks on:
trading@universal-services.co.id
Thursday, October 25, 2012
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