B2B in Social Media, Necessary?

When so called as Social Media, seems it’s a flat and old-post considerable. However, logically the more it’s being considered universally, the more perspectives and sides to disclose.

For this first wondering moment and reviewing some articles about technology and social media used in B2B content, herewith would like to share a post as general review and input for ourselves as a company and should you also consider this as an valuable input, that would be also our own appreciation could indirectly assist you J

As for me, everything comes from the inside, well prepared analysis, strategy to implement and WHO to implement and willing to implement are the core of any execution of riding the Social Media trends. Whether it’s big and small entity, the “involvement” to step on the platform would be the requirement for the executives.

Being asked to maximize the social as for various purposes, perspectives aroused from all the executives involved. Direct and indirect purposes should be shared, connected and aligned, especially between the leader and the employee. On the time when employee positioned to report /fulfill their liability without being shared and treated as the one who accomplish and coercive application instead, unsettled result and even below the expectation of being efficient and effective.

Therefore, firstly should be shared is the main purpose of being involved in social media. Generally, it’d be about building the “connection” with customers. Receiving more feedback, understanding more and assisting more. However, sadly, the leader might not acknowledging the purpose and the process, which frequently lead to the implementation of questionable quality only to satisfy the directive perfunctorily, this indeed, as may acknowledged, won’t never create any value, inside and outside company.

Otherwise, understanding the concept as well as understanding the implementation, may take more involvement, start by understanding the platform, the background as well as establishing the connection with first customers, the employee. Willing emotionally, could be aroused by each employee by noticing the involvement of the leader, the appreciation, and the community building among the division.

Would be unexpected reverse results whether the purpose of the technology utilization through social media misinterpreted as short period of low cost development and high earning, precisely in B2B content. One pitfall that could be acknowledged is whether the leader unable to recognize and classify both tangible and intangible result. Further, some employee as well as target customer not born with talent of writing, sharing and responding the issue posted, therefore, shall the company could be managed on expanding the capability of each employee and leader as well as engaging them to be involved and comprehensively establishing the community, small community must be even good.

To be continued… 12.12.12